Competitive Intelligence
Share of Voice Radar • Influencer Matrix • Narrative Analysis
Share of Voice
42%
Tracked Influencers
4
Share of Voice Radar
DoH vs. Competitors market share
1
Dubai Health Authority (DHA)
Innovation, patient experience, digital health
42%
Sentiment: 72
✓ Strong visual content
✓ High engagement rate
✓ Influencer partnerships
✗ Less community-focused
✗ Formal tone
2
Ministry of Health (MoHAP)
National health initiatives, awareness campaigns
31%
Sentiment: 68
✓ National reach
✓ Bilingual content
✓ Educational focus
✗ Lower engagement
✗ Traditional approach
3
SEHA
Healthcare services, hospital announcements
18%
Sentiment: 65
✓ Local relevance
✓ Service information
✗ Reactive posture
✗ Crisis response lag
Platform Performance Comparison
Cross-platform engagement metrics
| Platform | DoH | DHA | MoHAP | SEHA |
|---|---|---|---|---|
𝕏X | 45K | 52K | 38K | 23K |
📷Instagram | 78K | 95K | 41K | 35K |
💼LinkedIn | 23K | 18K | 15K | 8K |
📘Facebook | 89K | 67K | 125K | 45K |
▶️YouTube | 12K | 8K | 35K | 5K |
Top 10 UAE Health Influencers
Trust score & alignment analysis
Dr. Farida Al Hosani
Pro-Government
@DrFaridaHosani
CategoryMedical Authority
Followers125K
Engagement4.2%
ArchetypeNational Guardian
Dr. Adel Sajwani
Neutral
@AdelSajwani
CategoryMedical Authority
Followers89K
Engagement3.8%
ArchetypeTrusted Expert
Khalid Al Ameri
Neutral-Positive
@KhalidAlAmeri
CategoryLifestyle Icon
Followers1.2M
Engagement6.5%
ArchetypeStoryteller
Sara Al Madani
Neutral
@SaraAlMadani
CategoryLifestyle Icon
Followers890K
Engagement5.1%
ArchetypeBrand Ambassador
Engagement Leaderboard
1
Dr. Farida Al Hosani
342 posts
4.2%
2
Khalid Al Ameri
1,256 posts
6.5%
3
Dr. Adel Sajwani
567 posts
3.8%
4
Sara Al Madani
892 posts
5.1%
Content Performance
Avg. Likes
2.4KAvg. Shares
892Avg. Comments
234